VIVIAN(XIAOFAN) LIU 🐈
A designer based in New York and a graduate
of the School of Visual Arts (SVA), she focuses on transforming complex ideas into thoughtful, cohesive visual systems.
WORKS
1. ROCK CIRCUS MUSIC FESTIVAL
2. BOMB MAGAZINE
3. KURA SHUSHI
4. NATIONAL ARCHIVES MUSEUM
5. MAERSK
6. TWO DOLLAR RADIO
CONTACT
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Designer, Creator, Inventor
© Xiaofan Liu
2022 – 2026 All Rights Reserved
ROCK CIRCUS MUSIC FESTIVAL
Visual Identity, Typography
2026 Spring
Mentored by જ⁀➴ Courtney Gooch ღ
Rock Circus Music Festival combines the raw energy of rock music with the theatrical world of the circus, creating an immersive and high-intensity experience. It is not just a performance, but a space where risk, chaos, and emotion come together, inviting the audience to step into the show rather than simply watch it.
BOMB MAGAZINE
Visual Identity, Typography
2026 Spring
Mentored by જ⁀➴ Courtney Gooch ღBomb Magazine reflects the dialogue between artists and writers, treating conversation as a driving force of contemporary culture. Since 1981, the magazine has provided a platform where creators speak in their own voices across art, literature, film, and performance.
KURA SUSHI
Visual Identity, Typography
2026 Spring
Mentored by જ⁀➴ Courtney Gooch ღ
Kura Sushi is a conveyor-belt sushi restaurant chain where plates continuously circulate on a moving belt, allowing customers to freely select dishes as they pass by. This dining system creates a distinctive sense of rhythm, movement, and interaction, while reflecting the efficiency and accessibility of contemporary Japanese dining culture.
NATIONAL ARCHIVES MUSEUM
Visual Identity, Typography
2026 Spring
Mentored by જ⁀➴ Courtney Gooch ღ
The National Archives Museum preserves and presents foundational documents that shape collective history, positioning text as both record and authority. It is not merely
a space of storage, but a site where documents become
active agents—constructing identity, governance, and
cultural memory.
MAERSK
Visual Identity, Typography
2026 Spring
Mentored by જ⁀➴ Courtney Gooch ღ
Maersk is a Denmark-based global shipping and logistics company and one of the largest container shipping operators in the world. The brand represents reliability, global connectivity, and the complex infrastructure that supports international trade. Through its vast network of ports, vessels, and logistics services, Maersk plays a critical role in moving goods across continents.
TWO DOLLAR RADIOVisual Identity, Typography
2025 Fall
Mentored by જ⁀➴ Courtney Gooch ღ
Two Dollar Radio is an independent publishing house known for championing bold, unconventional literature. The press supports emerging voices and
experimental storytelling, cultivating a strong DIY spirit within contemporary independent publishing.