Maersk is a Denmark-based global shipping and logistics company and one of the largest container shipping operators in the world. The brand represents reliability, global connectivity, and the complex infrastructure that supports international trade. Through its vast network of ports, vessels, and logistics services, Maersk plays a critical role in moving goods across continents.

This project explores a visual identity system inspired by global shipping routes and maritime navigation. Drawing from the geometry of shipping containers, port grids, and ocean routes, the design develops a structured graphic language built on modular typography, strong geometric forms, and a restrained color palette. The system reflects the precision and scale of global logistics while creating a clear and adaptable identity across digital platforms, packaging, and environmental graphics.