VIVIAN(XIAOFAN) LIU 🐈

ABOUT

Vivian Liu is a designer based in New York and China. Her work moves between branding, typography, editorial, and fashion-driven visual concepts, often exploring how ideas can shift between structure and emotion.

Currently studying at the School of Visual Arts (SVA), she focuses on translating complex ideas into clear and tangible visual systems. Outside of design, she enjoys photography, handcraft, and tennis, and often collects small moments of inspiration—some of which eventually develop into projects.😊

WORKS

1. ROCK CIRCUS MUSIC FESTIVAL
2. BOMB MAGAZINE
3. KURA SHUSHI
4. NATIONAL ARCHIVES MUSEUM
5. MAERSK
6. TWO DOLLAR RADIO

CONTACT

Email
Instagram
CV

KURA SHUSHI

Kura Sushi is a conveyor-belt sushi restaurant chain where plates continuously circulate on a moving belt, allowing customers to freely select dishes as they pass by. This dining system creates a distinctive sense of rhythm, movement, and interaction, while reflecting the efficiency and accessibility of contemporary Japanese dining culture.

Based on this concept, the project develops a visual system inspired by the circular motion and repetitive rhythm of plates on the conveyor belt. Through bold typography, modular layouts, and vibrant color-coded elements, the design presents a dynamic and energetic brand identity, translating the dining experience into a clear and scalable graphic language.

Instructor — Courtney Gooch