VIVIAN(XIAOFAN) LIU 🐈

ABOUT

Vivian Liu is a designer based in New York and China. Her work moves between branding, typography, editorial, and fashion-driven visual concepts, often exploring how ideas can shift between structure and emotion.

Currently studying at the School of Visual Arts (SVA), she focuses on translating complex ideas into clear and tangible visual systems. Outside of design, she enjoys photography, handcraft, and tennis, and often collects small moments of inspiration—some of which eventually develop into projects.😊

WORKS

1. ROCK CIRCUS MUSIC FESTIVAL
2. BOMB MAGAZINE
3. KURA SHUSHI
4. NATIONAL ARCHIVES MUSEUM
5. MAERSK
6. TWO DOLLAR RADIO

CONTACT

Email
Instagram
CV

PROJECTS

10. THE CARRIER BAG THEORY OF FICTION

Based on The Carrier Bag Theory of Fiction, this project reimagines reading as an interactive experience rather than a passive act. It addresses the challenge of reader fatigue by transforming the text into a playful, engaging journey. Through layered visuals and narrative pacing, the design encourages curiosity and sustained attention, allowing readers to experience the essay in a more dynamic and immersive way.

The UI/UX system is built around “Reading as Discovery.” Each section introduces riddles and word-based puzzles that unlock the next chapter, turning progression into an active process. Modular layouts, interactive typography, and gamified transitions create rhythm and anticipation, making the act of reading feel exploratory rather than linear. The result is a reading experience that invites participation, reduces monotony, and deepens engagement with the text.

Collaborators — Hyungjoon Kwon, Kaia Shin
Instructor — Anthony Zukofsky