VIVIAN(XIAOFAN) LIU 🐈
A designer based in New York and a graduate
of the School of Visual Arts (SVA), she focuses on transforming complex ideas into thoughtful, cohesive visual systems.
WORKS
1. ROCK CIRCUS MUSIC FESTIVAL
2. BOMB MAGAZINE
3. KURA SHUSHI
4. NATIONAL ARCHIVES MUSEUM
5. MAERSK
6. TWO DOLLAR RADIO
CONTACT
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ARCHIVE
Designer, Creator, Inventor
© Xiaofan Liu
2022 – 2026 All Rights Reserved
PROJECTS
9. SERENIA
SERENIA is a brand centered on softness, stillness, and quiet transformation. It explores calm as an active state—where emotion, space, and perception unfold subtly over time. Rooted in the idea of “Invisible Fashion,” the brand moves away from loud expression, focusing instead on presence through restraint. Garments and visual elements exist between visibility and disappearance, creating a sense of lightness and fluidity.
The visual system reflects this philosophy through minimal compositions, soft gradients, and slow, breathing motion. Typography and layout remain restrained, allowing space and rhythm to carry meaning. SERENIA is not about immediate impact, but about what is gradually felt—an experience that invites pause, attention, and a deeper awareness of subtle change.
Instructor — Nathalie Kirsheh/Edward Leida